Real results from Webbly projects

An online fashion retailer with a 5-year digital presence was facing stagnant conversion rates. Average time on page was low, and customers frequently reported difficulty finding desired products and a checkout process that was too long and confusing.

Primary objective: Increase the overall conversion rate, reduce shopping cart abandonment and create a premium brand experience aligned with product quality.

We conducted a detailed UX audit using heatmaps and user session recordings. Based on the data, we redesigned the information architecture, prioritising intuitive navigation and radically simplifying the checkout flow.

We implemented a clear mega-menu with advanced filters based on product attributes. Product pages received larger images, an interactive size guide and visible reviews. The checkout process was transformed into a simplified 3-step flow, with clear options for visitors (guest checkout) and visual trust indicators.

The company had a solid monthly budget for Google Ads, but the campaigns attracted unqualified traffic (mainly students or small businesses, not enterprise). The cost to acquire a valid quote request was unsustainably high.

Primary objective: Attract a higher volume of qualified leads (mid-size and large companies) and significantly reduce the cost per acquisition (CPA) in paid campaigns.

We paused campaigns generating only irrelevant traffic and restructured the Google Ads account. We shifted focus from broad keywords to specific B2B purchase intent and created dedicated landing pages.

We built campaigns segmented by industry (Healthcare, Finance, Logistics) targeting decision-makers. We wrote ad copy focused on solving enterprise-level problems and created industry-specific landing pages that included case studies and optimised forms.

The clinic chain had top-of-the-line equipment and excellent services, but did not appear on the first pages of Google when patients searched for dental services in their neighbourhoods. They relied exclusively on Google Ads, which was becoming increasingly expensive.

Primary objective: Increase organic (unpaid) local visibility for all 3 clinic locations and establish authority for complex treatments (implants, veneers).

We developed an aggressive local SEO strategy combined with a new site architecture. We ensured each location had a clearly defined and technically optimised digital presence.

We created individual pages for each location and each major service, written with correct medical terminology but easy for patients to understand. We massively optimised Google My Business profiles to appear in the Local Pack (Google Maps). We fixed the site's speed issues, which are critical for ranking.