Does TikTok work for B2B / a more mature audience too?

Yes, the TikTok audience has broadened well beyond a young crowd. It depends on the offer: in the audit we determine whether your audience is there and how to reach it with the right creative.

Who makes the videos (the creatives)?

We do, in-house: concept, scripting, filming and editing of vertical video produced for TikTok, not reused ads. Native creative is the differentiator.

What ad budget can I start with?

We start with a budget that lets the algorithm gather data and optimise. We set the right amount based on objectives and market, in the initial audit. The ad budget is paid directly to TikTok.

How long until I see results?

Traffic starts as soon as the ads are approved. At first there's a platform learning and hook-testing phase; then results stabilise and become predictable.

Do I need a TikTok business account?

Yes. We set it up together, with correct tracking (TikTok Pixel and events), so we measure conversions, not just views.

TikTok Ads

TikTok Ads with native creative that sells

TikTok campaigns with native video produced in-house, measured in conversions, not views. You reach an audience that's hard to get on other channels.

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Why it matters

On TikTok, content that doesn't look like an ad is what sells

TikTok campaigns with native creative, built for conversions, not views. You reach an audience that's hard to get on other channels, without looking like an ad.

In-house native creative: we film and edit for TikTok, we don't reuse TV ads
Performance, not vanity: we report in leads and ROAS, not in views
We test fast: many hooks, we keep what converts
Full transparency: access to your account and to the data
A hard-to-reach audience: you get where Google and Meta don't reach as well

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What we do

Native content, built for conversions

Native creative produced in-house (vertical video, UGC), not rigid ads
Targeting by interests and behaviour, plus lookalike audiences
Fast testing of hooks and formats, optimisation on cost per conversion
Real tracking (TikTok Pixel, events), not just nice views
Clear monthly reporting: cost/lead, ROAS, what we scale next

Formats

TikTok Ads formats

We pick the format that fits your objective and budget.

In-Feed Ads

Performance

They appear natively in the feed, between clips. The core format for conversions and traffic.

Spark Ads

Organic boost

We promote organic clips (yours or creators'), keeping the authenticity and real engagement.

TopView & Reach

Awareness

Maximum visibility for launches or brand campaigns.

Creator collaborations

UGC

Authentic content produced by creators (Creator Marketplace), amplified with paid budget.

What we build

What we do, concretely

From strategy to reporting, all measured.

Strategy & audiences

We define the objectives, audience and campaign structure before spending a cent.

Includes:

Audience / interest research
Account structure
Budget plan by objective

Native creative

Vertical video that doesn't look like an ad, produced in-house.

Includes:

Concepts & scripting
In-house filming / editing
Hook variants for testing

Tracking & optimisation

We measure everything and optimise constantly on cost per conversion.

Includes:

TikTok Pixel & events setup
A/B creative testing
Continuous optimisation

Reporting

Clear reports, no jargon: where the money goes and what it brings.

Includes:

Cost/lead and ROAS
What worked / what didn't
Recommendations for next month

Looking for people actively searching for what you offer?

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How we work

How we run the campaigns

From audit to scaling: a measured process, results-driven.

Audit & strategy

We analyse the market/audience and set the objectives in numbers.

Account & tracking setup

We configure the campaigns and measurement (Pixel, events).

Native creative

We produce the vertical videos and the hook variants.

Launch

We start the campaigns on the agreed structure, tested.

Optimisation & testing

We adjust constantly based on results (hooks, audiences, budget).

Reporting & scaling

A clear monthly report and we scale what works.

See the full process

Benefits

What you gain with Webbly

Native creative

Vertical video that doesn't look like an ad, produced in-house: which is exactly why it converts on TikTok.

Performance, not views

We report in leads and ROAS, not in nice view counts that don't bring sales.

Fast testing

We test many hooks and formats, keep what converts and scale what works.

Interest-based targeting

By interests and behaviour, plus lookalike audiences, so you reach the right people.

A hard-to-reach audience

You reach where Google and Meta don't get to as well, often at a lower cost per result.

Full transparency

You work on your own account, with access to the data and real tracking, not just vanity metrics.

Proof

Real results

51Clients

7+ yearsExperience in the Romanian market

7.6xAverage ROAS generated

25+Industries

Case study

Real results on real projects

Case studies with verifiable numbers, across several industries.

See real results

View all case studies

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Frequently asked questions

FAQ

Let's get started

Content that doesn't look like an ad, but sells

Tell us briefly what you need. We'll come back with a plan and estimated cost.

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