ChatGPT Ads

ChatGPT Ads: advertising where people ask the question

Advertising inside ChatGPT conversations, available in Romania since August 2026. A new channel, with little competition and no historical data: we treat it as such, with measurement in place before the first impression.

Why it matters

People no longer scan ten results, they ask for an answer

Part of what used to go to Google now goes to ChatGPT, where the user gets a single answer. Since 24 August 2026, ads can appear inside that answer, in Romania too.

  • We say what is verified and what is not: this channel is weeks old, and we do not invent figures
  • We don't sell the campaign if your audience isn't there: we tell you and move on
  • Measurement comes before budget, not after the first invoice
  • We work in your account, with full access to the data
  • The same team builds the page people land on, not just the ad
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What we do

A new channel, treated like one

  • First we check whether your audience actually reaches ChatGPT; if it doesn't, we say so
  • Campaigns built on conversation context and geography
  • Measurement in place before the first impression: ChatGPT Ads pixel and server-side conversions
  • The first month treated explicitly as a baseline, with a report at the end
  • From month two we optimise on your data, not on assumptions
The platform

What is available, concretely

The verified facts about the channel, current. What isn't confirmed doesn't appear here.

Available in Romania

Since 24 August 2026

Expansion announced on 18 August 2026 across 31 European markets, effective 24 August. The beta had started in the United States on 5 May 2026.

Free and Go

Who sees the ads

Ads appear only on the free plans and on Go. Plus, Pro, Business, Enterprise and Edu stay ad-free.

No personalisation in the EEA

European framework

Personalised ads are not available in the European Economic Area in the initial phase. What remains is context, message relevance and geography.

CPM, CPC and oCPC

Bidding

On impressions, on clicks, or on clicks optimised for conversions. We pick the model to fit the objective, not out of habit.

What we build

What we actually do

From checking the fit to the report, all of it measured.

Checking the fit

The first question isn't how we build the campaign, it's whether we should.

Includes:

  • In what context people look for you
  • Whether your audience reaches ChatGPT
  • An honest recommendation, including «not yet»

Measurement, before budget

We install measurement before the first impression, otherwise the first month produces nothing useful.

Includes:

  • ChatGPT Ads pixel
  • Conversion events
  • Conversions API, server-side

Copy for a conversation

Text that works in a feed doesn't necessarily work inside an answer.

Includes:

  • Copy written for context
  • The page people land on
  • Variants tested, not assumed

Reporting without jargon

What happened, what a result cost, and what we do next month.

Includes:

  • Cost per result
  • What worked and what didn't
  • The decision for next month

Want a mature channel, with demand already formed?

See Google Ads
How we work

How we run the campaigns

A new channel calls for an honest process: first we learn, then we optimise.

1

Conversation and fit

We establish who looks for you and in what context. This is where it's decided whether the channel makes sense for you.

2

Measurement

We install the pixel and conversions before the first impression, so we know what happened.

3

Building the campaign

Campaign, ad groups and ads, with copy written for context.

4

Review and launch

Every campaign goes through a platform review before it runs.

5

The first month, as a baseline

We treat it explicitly as a measurement period, not as a mature campaign. Report at the end.

6

Optimisation on data

From month two we adjust on your real results: copy, budget, bidding model.

Benefits

What you gain with Webbly

Competition is still low

Few Romanian businesses have started. Whoever moves now learns the channel ahead of the market, not alongside it.

Intent expressed in words

People describe their problem in sentences, not in two keywords. The context is richer than in a classic search.

A broad audience, not a niche

Ads appear to users on the Free and Go plans. Paid plans see no advertising.

Built for the European framework

Personalised ads are not available in the European Economic Area at this stage. We build on context and geography, as the framework requires.

Measured from day one

Pixel and Conversions API installed before launch. Without measurement, a campaign on a new channel produces nothing useful.

The account stays yours

We work in your account, with full access to the data. If you change agency tomorrow, the campaigns and the history stay with you.

Proof

Real results

51Clients
7+ yearsExperience in the Romanian market
7.6xAverage ROAS generated
25+Industries

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Frequently asked questions

FAQ

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